Tools
Built inside the work.
Helios and Marley started as tools our client projects needed. Both are now products you can use on your own, and both run inside the work we do with clients.
01
Helios
Answers from your business data, in plain language.
Helios connects the systems a business runs on, from booking and point-of-sale tools to ad accounts, accounting and the CRM, and lets the team ask questions of that data from Claude, ChatGPT or the Helios app. Answers come from live data, so nobody waits for an export or an analyst.
What it does
- Questions in plain language, answered in seconds
- Saved reports and board-ready decks
- Alerts when a number moves
- Read-only connections, with data stored in the EU
In our projects
Helios is the data layer on our engagements. At FitLovas it brings bookings, attendance, ad spend and reviews together, so the studio managers and our media team work from the same numbers.
FitLovas case study02
Marley
How much of the search page your brand holds.
Marley measures the share of the results page each brand holds for every keyword in your market, across paid ads, organic listings, shopping results and AI answers. A first-place ranking says little when ads, a shopping carousel and an AI overview sit above it. Share of screen shows what the customer sees. Marley also polices your brand terms, catching competitors bidding on your name and affiliates hijacking branded searches to claim commission on sales you would have made anyway.
What it does
- Share of screen by keyword and market
- Visibility in AI Overviews and AI Mode
- Brand compliance: competitors and resellers bidding on your brand
- Affiliate hijacking: partners running branded ads against their terms
- Shopping shelf and price position
In our projects
On paid search work, Marley shows where spend protects ground the brand already holds and where competitors are taking the page. That is where budget decisions start.