Services · 06
Interim CMO
Marketing leadership for a defined period: strategy, team direction, and hands-on involvement in the work, scaled to the days per week the situation calls for.
What the work covers
Direction and priorities
Ownership of marketing direction: positioning, budgets, and the targets the team commits to. Decisions get made at the pace the business needs, with the reasoning written down.
Team leadership
Running the existing team: structure, weekly cadence, reviews, and hiring input. The team gets a decision-maker, not a consultant hovering beside one.
Hands-on execution
Direct involvement where the team is thin: campaign reviews, agency management, budget moves. The role carries work of its own, visible in output from the first week.
Board reporting
Performance against plan, spend efficiency, and straight answers on what is behind or ahead. The board sees the same format every cycle.
Hiring and handover
Scoping the permanent role and interviewing candidates. The job description is written by someone who has been doing the job.
How an engagement runs
Scope the seat
We agree the mandate, the days per week, and what must be true for the engagement to end, in writing, before work starts.
Step in
The first weeks are diagnostic and operational at once: meeting the team, reading the numbers, and taking the decisions already queuing.
Build the exit
The engagement is designed to end: documentation, process, and a function the permanent hire can take over.
Who this is for
The situations are familiar: you are between marketing leaders, the business is scaling faster than the team, or you still run marketing yourself and the calendar no longer allows it. It also works ahead of a key hire, when you want someone to define the role, set the structure, and take the first hard decisions so the leader you bring in inherits a working function.
Track record
We have held CMO seats at Exoticca and Treatwell and led teams of 75+ across 15 markets.
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