Services · 04
Strategy audit
A structured review of your acquisition setup: where the spend goes, what it returns, and where the constraints sit. Findings arrive prioritised and specific, ready to act on the week you receive them.
What the work covers
Channel performance
Every acquisition channel reviewed on cost, volume, quality, and headroom. We separate what the platforms report from what the business banked.
Spend and structure
Budget allocation, bidding, audiences, and account hygiene across your paid accounts. We look for money doing no work: overlap, decayed targeting, and settings nobody has revisited.
Conversion paths
The route from click to revenue, including tracking integrity and attribution. Broken measurement is often the cheapest fix with the largest downstream effect.
Unit economics
CAC, payback, and contribution margin rebuilt from your own data, by channel and segment. This is the layer that turns observations into decisions.
Ranked findings
A written report ordered by expected impact and effort, walked through with your team. Quick wins are separated from structural work, each with a named next step.
How an engagement runs
Access and intake
You grant read access to accounts and analytics, and we hold one intake session on context and concerns. No workshops, no homework.
Analysis
We work through the accounts, the data, and the economics independently, checking assumptions with your team as questions come up.
Findings session
We present the findings, argue the priorities with you, and leave a report your team can execute with or without us.
Who this is for
Commission an audit when you want an outside read before committing: ahead of a budget increase, after a quarter where results drifted from plan, during diligence on the marketing function, or when your in-house team and your agency disagree about what the numbers say. It is a fixed piece of work with a defined end, which also makes it a natural way to start working with us.
Track record
We have run strategy audits for businesses from Series A to €260M GMV.
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