Services · 01
Growth strategy
A growth plan is only useful if your team can run it. We build yours from the numbers: market position, customer economics, and the channels that can carry the next stage. The output is a plan the business can hold itself to, not a vision document.
What the work covers
Market position
Who you win against, why customers choose you, and which segments are worth the spend. We map the demand you can reach before deciding how to reach it.
Unit economics
CAC, payback, and contribution margin by channel and segment. We establish what a customer is worth before deciding how much to spend acquiring one.
Channel mix
Which channels can carry growth at your stage and which are a distraction. Budget split, sequencing, and how much volume each channel holds before efficiency slips.
Targets and roadmap
Quarterly targets tied to the P&L, and a sequenced roadmap with a name against every line. Each initiative is sized by expected impact and effort, so trade-offs stay explicit.
Operating cadence
The reporting rhythm and decision points that keep the plan alive after kickoff. Weekly numbers, monthly reviews, and agreed triggers for changing course.
How an engagement runs
Diagnose
The first stage is spent inside your data: performance history, funnel, economics, and market context.
Decide
Targets, channels, and sequencing are argued through in working sessions with founders and marketing leads. The plan records decisions your team already owns.
Run
We stay involved as the plan meets reality: reviewing the numbers, adjusting course, and holding priorities steady when new ideas compete for the budget.
Who this is for
You will recognise the fork: marketing has grown by accretion and needs structure, your first channel is saturated and you are choosing the second, or your board wants a plan with numbers behind it before committing budget. If that describes the quarter you are in, and spend is large enough that direction matters more than tactics, this is the right engagement. Most teams we do this with sit between Series A and mid-market.
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