Services · 05
Data & martech
When the ad platforms and finance disagree, the measurement layer is usually why. We design and build that layer: tracking, attribution, reporting, and the stack that carries it, sized to your team and the questions you need answered.
What the work covers
Tracking foundations
Client-side and server-side tracking, consent handling, and the conversion signals your bidding depends on. Signal loss from consent choices and blockers is quantified, so you know how much of the picture the platforms see.
Attribution setup
A setup matched to how your customers buy: model choice, lookback windows, and the honest limits of each. You learn what the data can support and where judgement has to fill in.
Unified reporting
Dashboards connecting ad platforms, CRM, and business data, built around contribution margin, CAC payback, and pipeline. Refreshed automatically, in time for the Monday meeting.
Stack architecture
Selection and integration of the tools that carry the data: warehouse, tag management, connectors, CDP where warranted. The stack stays as small as the requirements allow.
Data quality
Monitoring and alerts on the pipelines feeding your numbers. A breakage should surface in days, not at the quarterly review.
How an engagement runs
Assess
We map what you collect today against the decisions you need to make, and list the gaps between the two.
Build
Tracking, pipelines, and reporting go in stages, each checked against known numbers before the next begins.
Hand over
Documentation, training, and a handover your team can run with. Monitoring stays on afterwards, and we stay available for the questions that follow.
Who this is for
This is for you if you are making spend decisions on numbers you do not fully trust: attribution inherited from a previous era of the business, a stack assembled tool by tool over the years, board reporting that takes days of manual assembly every month. It fits just as well if you are preparing to scale spend, or bringing marketing in-house, and want the measurement layer built properly first.
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