About

At Parrot Partners, we help digital-first brands achieve transformational growth by turning market complexity into opportunity. Our approach combines strategic leadership with operational excellence.

Forward-thinking digital brands understand that exponential growth is possible.

The Fundamental Shift
The marketing landscape is experiencing a fundamental transformation. AI-powered platforms like Google Performance Max and Meta Advantage+ aren't just changing campaign management – they're revolutionizing every aspect of marketing, from creative production to copy generation. The days of manual keyword optimization and fixed creative approaches are giving way to dynamic, AI-driven solutions.

The new Marketing Funnel
This transformation is reshaping the entire marketing funnel. Campaign optimization now relies on sophisticated AI systems, while creative testing has evolved from simple A/B tests to complex, AI-powered multivariate analyses. Copy creation is shifting from static messaging to dynamic, personalized content at scale.

The evolution of Marketing Teams
For marketing teams, this means a profound evolution in roles and responsibilities. Success now lies in strategic orchestration and effective AI guidance, rather than manual execution. The focus has shifted to feeding these intelligent systems with quality business intelligence while maintaining creative direction that guides, rather than produces.

The Future of Marketing Operations
The winning approach in this new landscape combines lean in-house teams with specialized expertise, creating an agile structure that can fully leverage AI capabilities while maintaining strategic control. It's about finding the right balance between human insight and technological power.

Partner with Parrot Partners
We guide your transformation into this new era, providing strategic expertise and seamless integration with your core team. Our approach enables you to harness AI's full potential while maintaining strategic control and creative excellence.

Meet the team

Joost Brok

Co-Founder & Partner

Joost is a data-driven growth strategist and marketing leader. He has over a decade of experience transforming digital-first brands. His roles include CMO positions at Exoticca, Treatwell, and other European scale-ups where he implemented comprehensive data solutions and effective, results-driven marketing strategies. He's led teams of 75+ people across 15 markets.

With a track record of success and a unique blend of strategic insight and hands-on execution, Joost drives sustainable growth and delivers measurable outcomes for forward-thinking companies.

When he's not scaling businesses, you might find him competing in the Ironman World Championships.

Albert Abello

Co-Founder & Partner

Albert is a performance marketing virtuoso and marketing technology expert with a unique blend of technical prowess and strategic insight. With extensive experience across PPC, Paid Social, CRM, and Programmatic channels, he drives efficiency and growth through automated solutions and data-driven strategies.

His expertise spans from hands-on development using Python and various database technologies to sophisticated data analysis and attribution modelling.

He's passionate about leveraging cutting-edge marketing technology and automation to accelerate business growth and optimise marketing investment strategies.

His expertise spans from hands-on development using Python and various database technologies to sophisticated data analysis and attribution modelling.

He's passionate about leveraging cutting-edge marketing technology and automation to accelerate business growth and optimise marketing investment strategies.

Hal Pearson

Head of Media

Hal Pearson brings over 20 years of experience in senior roles across leading media and creative agencies, alongside 9+ years in senior client-side positions (KAYAK, Expedia and Deliveroo) A recognized expert in marketing, strategy, and media, Hal specializes in media economics and delivering measurable business outcomes.

He has led transformative initiatives for global brands, blending innovative thinking, strategic insights, and a deep understanding of consumer behavior.