--- title: "Parrot Partners — Growth & Performance Marketing Advisory" description: "We advise European digital businesses on growth strategy, paid media and performance, data and martech, AI transformation and interim CMO work." url: "https://parrot.partners/" lang: "en" --- Operators who advise # Growth Architects For Brands Of The Future [Book a call](https://parrot.partners/book-a-call) Companies we've helped grow We're an advisory firm driving sustainable growth for ambitious brands. We combine strategic insight with operational expertise to accelerate digital businesses. [Discover our story](https://parrot.partners/about) ## Our Services ### Growth strategy We build growth plans grounded in your numbers. Market position, unit economics, channel mix, and a roadmap your team can actually execute. We work with founders and marketing leads to set priorities, align on targets, and define what sustainable growth looks like for the business. Related work ![Exoticca](https://parrot.partners/images/exoticca-logo.jpg) Exoticca ![Colvin](https://parrot.partners/images/colvin-logo.jpg) Colvin ![Treatwell](https://parrot.partners/images/treatwell-logo.png) Treatwell [Growth strategy in full →](https://parrot.partners/services/growth-strategy) ### Paid media & Performance Campaign planning and execution across search, social, programmatic, and TV. Budget allocation, audience strategy, creative direction, and ongoing optimisation against real business targets. Whether you are acquiring consumers or generating qualified pipeline, we optimise against the metrics your business actually runs on, not platform defaults. [Paid media & Performance in full →](https://parrot.partners/services/paid-media) ### AI transformation We identify where AI creates genuine value in your operations, then implement it. Working systems, not slide decks. From automating repetitive workflows to building internal tools that reduce overhead, we focus on practical applications with measurable impact on your cost base or output. We also build custom integrations that connect AI directly to your existing systems, so models work with your real data rather than in isolation. [AI transformation in full →](https://parrot.partners/services/ai-transformation) ### Strategy audit A structured review of your growth setup: channels, spend, conversion paths, and unit economics. You get a clear picture of what is working and what is not, with prioritised recommendations you can act on immediately. We have run these for businesses from Series A to €260M GMV. [Strategy audit in full →](https://parrot.partners/services/strategy-audit) ### Data & martech The analytics and tooling needed to make informed decisions. Tracking, attribution, reporting, and the stack to support it all. We help teams move from gut feeling to evidence, setting up the measurement layer that makes every other decision more precise. [Data & martech in full →](https://parrot.partners/services/data-and-martech) ### Interim CMO Senior marketing leadership on a flexible basis. Strategy, team direction, and hands-on execution without a permanent hire. Useful when you are between senior hires, scaling faster than your team can keep up with, or need an experienced operator to set direction before building out the function. [Interim CMO in full →](https://parrot.partners/services/interim-cmo) > “Building large in-house marketing teams was yesterday's solution. Tomorrow belongs to those who can orchestrate lean, AI-powered growth engines.” ![Joost Brok](https://parrot.partners/images/joost-brok.png) Joost Brok, Co-founder of Parrot Partners ## Latest Work ![Plum Guide](https://parrot.partners/images/logos/plumguide.svg) ### [Rebuilt retargeting into a proven-incremental channel with a 30× return on spend.](https://parrot.partners/case-studies/plum-guide) A two-sided experiment design and on-brand catalogue creative. Read → Travel brand ### [Cut Canadian TV costs by 66% while growing bookings, through an audit and an agency switch.](https://parrot.partners/case-studies/canadian-tv) An audit of the incumbent buy, a competitive agency review, and geolift measurement. Read → B2B SaaS ### [Built a verified 1,000-account target list and turned it into reply rates of 12–15.5%.](https://parrot.partners/case-studies/outbound-engine) A verified account list assembled where no database had one. Read → ![FitLovas](https://parrot.partners/images/logos/fitlovas.svg) ### [Connected 10+ systems so a three-studio chain signs up, bills and reports without manual steps.](https://parrot.partners/case-studies/fitlovas-operations) Sign-ups, direct debits, attribution and reporting, automated end to end. Read → ![Lodgify](https://parrot.partners/images/logos/lodgify.svg) ### [Grew paid customers 50% across 10 markets with first-party lead scoring.](https://parrot.partners/case-studies/lodgify) First-party lead scoring across 10 markets. Read → ![NaturaleBio](https://parrot.partners/images/logos/naturalebio.png) ### [Built a DTC channel from zero to six-figure monthly revenue in 9 months.](https://parrot.partners/case-studies/naturale-bio) Concentrating on hero products across six European markets. Read → ![FitLovas](https://parrot.partners/images/logos/fitlovas.svg) ### [Scaled a fitness studio chain to 400+ new members in its first 5 months.](https://parrot.partners/case-studies/fitlovas) Brand building, a WhatsApp assistant, and booking-to-ads attribution. Read → [All case studies](https://parrot.partners/case-studies) Tools ## Built inside the work. Two products that started in our client projects and still run inside them. ### [Helios](https://parrot.partners/tools#helios) Answers from your business data, in plain language. gethelios.io ### [Marley](https://parrot.partners/tools#marley) How much of the search page your brand holds. askmarley.ai [Our tools](https://parrot.partners/tools) The founding team ## Operators who advise. CMO seats, 75-person teams, 15 markets. The experience shapes everything we do. [About us →](https://parrot.partners/about) ![Joost Brok](https://parrot.partners/images/joost-brok.png) Joost Brok Co-Founder ![Albert Abello](https://parrot.partners/images/team-member-3.png) Albert Abello Co-Founder 40yr+ Experience 15+ Markets 100+ Team members led Brands we've worked with ![Hunkemöller](https://parrot.partners/images/logos/hunkemoller.svg) ![Exoticca](https://parrot.partners/images/logos/exoticca.png) ![Lodgify](https://parrot.partners/images/logos/lodgify.svg) ![Colvin](https://parrot.partners/images/logos/colvin.svg) ![Treatwell](https://parrot.partners/images/logos/treatwell.svg) ![Holded](https://parrot.partners/images/logos/holded.png) ![Plum](https://parrot.partners/images/logos/plum.png) ![Waynabox](https://parrot.partners/images/logos/waynabox.png) ![Incapto](https://parrot.partners/images/logos/incapto.svg) ![Plum Guide](https://parrot.partners/images/logos/plumguide.svg) ![Salad Code](https://parrot.partners/images/logos/saladcode.png) ![Fitlovas](https://parrot.partners/images/logos/fitlovas.svg) ![gudslip](https://parrot.partners/images/logos/gudslip.png) ![NaturaleBio](https://parrot.partners/images/logos/naturalebio.png) ![Hoff](https://parrot.partners/images/logos/hoff.svg) ![Arpias](https://parrot.partners/images/logos/arpias.png) If you're serious about growth,\ so are we. [Book a call](https://parrot.partners/book-a-call) [hello@parrot.partners](mailto:hello@parrot.partners)