--- title: "Case studies: what changed, and by how much — Parrot Partners" description: "The numbers that moved and the work behind them, from incrementality testing at Plum Guide to a DTC channel built from zero at NaturaleBio." url: "https://parrot.partners/case-studies/" lang: "en" --- Case studies # What changed, and by how much. How we got there, client by client. We worked from inside their ad accounts, their analytics and their weekly syncs. ![Plum Guide](https://parrot.partners/images/logos/plumguide.svg) 30× ## [Incremental return on ad spend](https://parrot.partners/case-studies/plum-guide) Rebuilt retargeting into a proven-incremental channel with a 30× return on spend. Read → Travel brand −66% ## [Cost per point on Canadian TV](https://parrot.partners/case-studies/canadian-tv) Cut Canadian TV costs by 66% while growing bookings, through an audit and an agency switch. Read → B2B SaaS 12–15.5% ## [Reply rate on cold outreach](https://parrot.partners/case-studies/outbound-engine) Built a verified 1,000-account target list and turned it into reply rates of 12–15.5%. Read → ![FitLovas](https://parrot.partners/images/logos/fitlovas.svg) 10+ ## [Systems connected into one operation](https://parrot.partners/case-studies/fitlovas-operations) Connected 10+ systems so a three-studio chain signs up, bills and reports without manual steps. Read → ![Lodgify](https://parrot.partners/images/logos/lodgify.svg) +50% ## [Customer growth year on year](https://parrot.partners/case-studies/lodgify) Grew paid customers 50% across 10 markets with first-party lead scoring. Read → ![NaturaleBio](https://parrot.partners/images/logos/naturalebio.png) 9 months ## [From zero to a DTC channel](https://parrot.partners/case-studies/naturale-bio) Built a DTC channel from zero to six-figure monthly revenue in 9 months. Read → ![FitLovas](https://parrot.partners/images/logos/fitlovas.svg) 400+ ## [New members in the first 5 months](https://parrot.partners/case-studies/fitlovas) Scaled a fitness studio chain to 400+ new members in its first 5 months. Read → If you're serious about growth,\ so are we. [Book a call](https://parrot.partners/book-a-call) [hello@parrot.partners](mailto:hello@parrot.partners)